Photography is one of our most widely used and influential brand assets.
A brand new project inspired in a very weird place. I’m not like most designers, who have to set sail on an exotic getaway to get inspired. Most of the time, it’s on my walk to work, or sitting in the subway and seeing something random or out of context.
I’ve been so excited to feature this new brand identity here.
Your brand’s personality and voice is just as important as the personality of your audience when it comes to selecting stock images. Images can represent the characteristics that make your brand unique. A consumer brand with a lighthearted sense of humor is going to use different images than a business-to-business brand with a more serious tone.
Stock photos give you a visual opportunity to showcase this personality and tell a deeper story about your brand.