Effective Logo Design

Logo-Design-memosleonidalkis

WHAT IS LOGO  AND LOGO DESIGN?

A logo (abbreviation of logotype, from Greek: λόγος logos “word” and τύπος typos “imprint”) is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).  Logo design.

BUT WHAT IS A GOOD LOGO?

A logo does not sell (directly), it identifie, is rarely a description of a business. A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the main message. Should be able to be printed at any size and, in most cases, be effective without color.

5 PRINCIPLES OF EFFECTIVE LOGO DESIGN

  1. Simple
  2. Memorable
  3. Timeless
  4. Versatile
  5. Appropriate

SOME COMMON MISTAKES IN LOGO DESIGN

Avoid websites that promote ridiculously cheap logo packages. You get what you pay for. A professional business should look professional.

Trends (whether swooshes, glows or bevels) come and go and ultimately turn into cliches. A well-designed logo should be timeless, and this can be achieved by ignoring the latest design tricks and gimmicks.

Always use vector graphics software, such as Adobe Illustrator or Corel Draw. The alternative is use to raster graphics. Using raster images for logos is not advisable because it can cause problems with reproduction.

Using stock vector graphics in a logo puts your client at risk. This mistake is often made by business owners who design their own logo or by amateur designers who are not clued in to the laws on copyright.

Highly detailed designs don’t scale well when printed or viewed in smaller sizes. What better analogy for thumbnail images than fingerprints?

Font choice can make or break a logo. When it comes to executing a logo, choosing the right font is the most important decision a designer can make.

Check here some of my designs

 

 

 

 

 

 

 

 

 

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